Extra Credit
2023 -
Logo, Print and Social
Tone of voice
Born out of Southwest Elixir, a juice bar in San Antonio, Texas, Santi & Madi reached out to me to create a logo for their new initiative, Extra Credit, a wholesome running and mindfulness movement community in San Antonio. As a full-time runner and swimmer myself, I wanted to create an identity that’s full of feel-good and contains community spirit through movements.
I hoped that the use of illustrations depicting the runners would give playful edges to a feel-good vibe of the brand identity.
Born out of Southwest Elixir, a juice bar in San Antonio, Texas, Santi & Madi reached out to me to create a logo for their new initiative, Extra Credit, a wholesome running and mindfulness movement community in San Antonio. As a full-time runner and swimmer myself, I wanted to create an identity that’s full of feel-good and contains community spirit through movements.
I hoped that the use of illustrations depicting the runners would give playful edges to a feel-good vibe of the brand identity.